The BELOOP Advisory Board brings together leading experts from academia, consumer protection, policy and industry to provide strategic guidance and independent expertise throughout the project. The Board helps ensure that BELOOP’s activities remain aligned with consumer needs, regulatory priorities and international best practices, while strengthening the project’s scientific and policy relevance. Through annual meetings and ongoing consultation, its members contribute their expertise in behavioural science, sustainable design, circular economy business models and consumer protection, while supporting dissemination, replication and collaboration across European and international networks.
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Prof. Cass Sunstein
Robert Walmsley University Professor, Harvard University
Prof. Cass Sunstein is the founder and director of Harvard Law School’s Program on Behavioral Economics and Public Policy. His work focuses on the intersection of behavioural economics, law and public policy, including the use of behaviourally informed tools such as default rules, norms, simplification and warnings. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities.
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Prof. Martin Charter
Professor of Innovation & Sustainability, University for the Creative Arts
Martin Charter is the Director of UCA’s Centre for Sustainable Design, with research interests spanning sustainable innovation, product sustainability, circular economy, eco-innovation and sustainable business models. He has also worked extensively on circular design, repair and community-based approaches to sustainability.
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Ms. Margarita Synanidi
EU Policy Consultant
Margarita Synanidi worked at the European Consumer Centre Belgium and has contributed to European consumer policy and cross-border consumer protection. Her work has included the revision of the Consumer Protection Cooperation framework and issues such as digital consumer harms, enforcement and the practical application of consumer rights.
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Fabrizio Fabbri
Secretary General, Euro Coop
Fabrizio Fabbri has over 30 years of experience in environmental policy, sustainability and European affairs. Before becoming Secretary General of Euro Coop, he was its Sustainability Policy Manager, working on legislative and strategic matters related to food systems and sustainability.