BELOOP From awareness to action

Consortium

The People Behind BELOOP

BELOOP brings together organisations with complementary expertise and perspectives to turn evidence into action for more circular consumption. From research and technology to industry, policy and civil society, the consortium works across disciplines and sectors to understand what drives consumer choices, develop practical solutions and support their uptake in real-world contexts.

The consortium consists of 21 partners from 9 countries, including 3 non-profit organisations, 7 SMEs, 4 academic and research institutions, 4 industrial actors, 1 public authority, 1 applied research and technology centre and 1 policy think tank.

Our Team

Partners

  • RESEARCH VENTURES ASTIKI MI KERDOSKOPIKI ETAIRIA

    Location: Thessaloniki, Greece

    Role in BELOOP: Project Coordination, Life-Cycle Sustainability Assessment, Dissemination & Communication.

    About

    DREVEN is a Greek non-profit organisation working at the intersection of environmental engineering, digital transformation and circular economy. Its work includes research and innovation, digital solutions and services for sustainable and resilient systems.

    What they bring to BELOOP

    DREVEN coordinates the project, leads the assessment of BELOOP interventions through Life Cycle Sustainability Assessment, combining environmental, economic and social perspectives, and is responsible for the dissemination and communication of the project results.

  • COPENHAGEN BUSINESS SCHOOL

    Location: Copenhagen, Denmark

    Role in BELOOP: Behavioural Science.

    About

    CBS is a leading business school with research and teaching spanning business, economics and the social sciences. Its research includes consumer behaviour, behavioural economics and sustainable consumption.

    What they bring to BELOOP

    CBS maps consumer behaviour, identifies the drivers and barriers behind circular choices and develops behavioural readiness maps and personas to inform the design and testing of interventions.

  • THE CHANCELLOR MASTERS AND SCHOLARS OF THE UNIVERSITY OF CAMBRIDGE

    Location: Cambridge, England

    Role in BELOOP: Behavioural Science and Policy Recommendations.

    About

    UCAM is a research-intensive university with more than 150 faculties and departments covering a wide range of disciplines. Its mission combines education, research and contribution to society.

    What they bring to BELOOP

    UCAM develops behavioural baselines and the AI-powered PREDICT tool, using behavioural evidence and digital methods to assess and prioritise potential interventions.

  • ASSOCIATION OF CITIES AND REGIONS FOR SUSTAINABLE RESOURCE MANAGEMENT

    Location: Brussels, Belgium

    Role in BELOOP: Scale-up.

    About

    ACR+ is an international network of cities and regions working on sustainable resource management and the transition to a circular economy. It supports local and regional authorities through knowledge exchange, capacity building and practical guidance.

    What they bring to BELOOP

    ACR+ leads dissemination and replication, coordinates the Circular Transition Hubs and connects BELOOP with European networks, cities and regions to support wider uptake of its results.

  • CIRCULAR INNOVATION LAB APS

    Location: Copenhagen, Denmark

    Role in BELOOP: Policy Recommendations.

    About

    CIL is a research and policy think tank working to accelerate the transition to a circular economy. It develops research, policy recommendations, capacity-building activities and practical tools for circular economy adoption.

    What they bring to BELOOP

    CIL translates BELOOP evidence into policy, governance and business pathways, helping turn pilot results into recommendations and approaches that can be replicated and scaled.

  • GREENDELTA GMBH

    Location: Berlin, Germany

    Role in BELOOP: Life-Cycle Sustainability Assessment.

    About

    GD is a sustainability consultancy and software development company specialising in life cycle assessment and sustainability. It is also the developer of the openLCA software.

    What they bring to BELOOP

    GD contributes LCA and social LCA methods, tools and data to assess the environmental and social impact of the BELOOP interventions.

  • FUNDACIO EURECAT

    Location: Barcelona, Spain

    Role in BELOOP: Digital Product Passports.

    About

    EUT is a major technology and research centre in Catalonia, working with companies on applied R&D and technology transfer. Its expertise covers digital technologies, industrial innovation and sustainability.

    What they bring to BELOOP

    EUT develops and adapts Digital Product Passports, linking product information and sustainability data with consumer-facing tools and decision-making.

  • BSPOKE SOLUTIONS PRIVATE COMPANY

    Location: Thessaloniki, Greece

    Role in BELOOP: Platform Development.

    About

    bSpoke is a Greek technology company developing intelligent digital solutions for complex operational environments. Its work combines AI, data science, geospatial technologies, XR and software engineering.

    What they bring to BELOOP

    bSpoke develops the BeInTheLoop platform, turning BELOOP’s behavioural, sustainability and pilot knowledge into an accessible digital environment for sharing and reuse.

  • CX-Brussels vzw/asbl

    Location: Brussels, Belgium

    Role in BELOOP: Capacity Building.

    About

    CX-Brussels focuses on consumer experience, engagement and communication, with expertise in creating approaches that connect organisations and people through meaningful experiences.

    What they bring to BELOOP

    CX-Brussels develops storytelling and communication approaches that make circular choices more relatable and engaging, supporting consumer participation in BELOOP’s interventions.

  • ETHICAL & LEGAL PLUS SL

    Location: Elche, Spain

    Role in BELOOP: Ethics.

    About

    +Ethics is a Spanish company specialising in applied ethics, regulation, social and governance aspects of research and innovation. It works extensively with European-funded projects.

    What they bring to BELOOP

    +Ethics provides ethical, legal and privacy oversight, reviewing behavioural interventions and digital tools to support transparency, autonomy, fairness and responsible use of data and AI.

  • CLOSING THE LOOP BV

    Location: Amsterdam, Netherlands

    Role in BELOOP: Pilot Leader.

    About

    CTL works on extending the life of mobile devices and reducing electronic waste through circular take-back and reuse models. Its “One for One” approach links new device sales with the responsible collection of end-of-life devices.

    What they bring to BELOOP

    CTL leads the electronics pilot, testing repair, take-back and reuse approaches and exploring business models that can make circular electronics more accessible to consumers.

  • MediaMarktSaturn Retail Group GmbH

    Location: Ingolstadt, Germany

    Role in BELOOP: Pilot Participant.

    About

    MMSRG is a major European consumer electronics retailer, operating retail and digital channels across European markets.

    What they bring to BELOOP

    MMSRG provides real retail environments for testing circular electronics interventions, including repair and reuse services, and supports validation with consumers in everyday purchasing settings.

  • NUEVAS TECNOLOGIAS PARA EL DESARROLLO DE PACKAGING Y PRODUCTOS AGROALIMENTARIOS CON COMPONENTE PLASTICA SL

    Location: Zaragoza, Spain

    Role in BELOOP: Pilot Leader.

    About

    TECNO is a Spanish packaging company developing and producing packaging solutions for the food and other industries. Its work includes flexible packaging and solutions designed for specific product requirements.

    What they bring to BELOOP

    TECNO leads the implementation of the packaging pilot and develops bio-based packaging prototypes, testing their performance and consumer-facing applications in real-world settings.

  • EROSKI SCOOP

    Location: Elorrio, Spain

    Role in BELOOP: Pilot Participant.

    About

    EROSKI is a Spanish consumer cooperative retailer with a strong focus on consumers, communities, health and sustainability. Its cooperative model places consumers and workers at the centre of its activities.

    What they bring to BELOOP

    EROSKI tests circular packaging options in a real retail environment, providing access to consumers and supporting the evaluation of acceptance, behaviour and practical feasibility.

  • FRUSELVA GLOBAL SA

    Location: Reus, Spain

    Role in BELOOP: Pilot Participant.

    About

    Fruselva is a global co-manufacturer of baby food, juices, purees, smoothies and fruit-based products. It works with major retailers, brands and start-ups across international markets.

    What they bring to BELOOP

    Fruselva validates the bio-based packaging solutions in real food production conditions, providing industrial testing and feedback on food safety, quality and manufacturing requirements.

  • OCRE

    Location: Zaragoza, Spain

    Role in BELOOP: Pilot Participant.

    About

    OCRE is a Spanish organisation working with rural communities through cultural, participatory and creative activities. Its work supports local engagement and community development.

    What they bring to BELOOP

    OCRE supports local co-creation and engagement around sustainable packaging, helping adapt BELOOP activities to rural communities and local needs.

  • ANTHOLOGY VENTURES JSC

    Location: Sofia, Bulgaria

    Role in BELOOP: Pilot Leader and Exploitation of BELOOP results.

    About

    AV is a Bulgarian venture and innovation organisation working with startups, research and innovation projects and the commercialisation of new solutions.

    What they bring to BELOOP

    AV leads the shared mobility pilot and supports the development, exploitation and scaling of circular business models, connecting project results with investment and market opportunities.

  • Caroo Mobility Services Idiotiki Kefalaiouchiki Etaireia

    Location: Athens, Greece

    Role in BELOOP: Pilot Participant.

    About

    Caroo is a Greek car-sharing service offering flexible, on-demand access to vehicles through a free-floating model. Its platform allows users to locate, unlock and use shared cars without traditional car ownership.

    What they bring to BELOOP

    Caroo tests circular and shared-mobility approaches in real urban conditions, providing a live environment for studying consumer acceptance and the scalability of alternatives to private car ownership.

  • MUNSTER TECHNOLOGICAL UNIVERSITY

    Location: Cork, Ireland

    Role in BELOOP: Pilot Leader.

    About

    MTU/CTC works on environmental and clean technology research, with links to industry, communities and applied sustainability challenges.

    What they bring to BELOOP

    MTU/CTC leads the textiles pilot, focusing on second-hand, repair and reuse services and generating insights into consumer behaviour and adoption of circular textile practices.

  • KILKENNY COUNTY COUNCIL

    Location: Kilkenny, Ireland

    Role in BELOOP: Pilot Participant.

    About

    KCC is the local authority for County Kilkenny, with responsibilities spanning environmental management, climate action and local development.

    What they bring to BELOOP

    KCC brings the perspective of a regional public authority, supporting citizen engagement, local governance approaches and the implementation of circular economy actions in the textiles pilot.

  • COUNTY KILKENNY LEADER PARTNERSHIP COMPANY LIMITED BY GUARANTEE

    Location: Kilkenny, Ireland

    Role in BELOOP: Pilot Participant.

    About

    KLP supports rural development and community-led local development across County Kilkenny, working with local communities and stakeholders.

    What they bring to BELOOP

    KLP supports citizen engagement, co-creation and capacity building in the textiles pilot, helping adapt circular reuse, repair and second-hand approaches to rural contexts.